Here comes Tyson Foods!
This is the moment we’ve been waiting for!
Tyson Foods, the country’s largest chicken producer, announced it’s launching a new 100% plant-based brand named “Green Street” later this year. Green Street will offer an array of plant-based, protein-packed foods in the form of ready-to-eat meals that include quinoa, lentils, and chickpeas. Tyson CEO Tom Hayes described the launch as Tyson’s attempt to disrupt themselves by competing in the growing plant-based space.
“Our strategic intent is to become the world’s best, most sustainable protein supplier, bar none,” Hayes recently said in an interview on cnbc.com. Operative word: Sustainable.
Tyson has the brand name, customer loyalty, shelf space, R & D team, and marketing dollars to reach millions of customers. Advocates for healthier, sustainable, and humane food should welcome their entry into the arena.
Tyson’s foray into the plant-based industry comes on the heels of their investments in plant-based and clean meat companies Beyond Meat and Memphis Meats, respectively. How long before Tyson develops their own plant-based chicken? Based on the CEO’s eagerness to satisfy shareholders and the growing demand for good food, it shouldn’t be long.