THIS WEEK’S $5 FRIDAY PICK IS
DIRECT ACTION EVERYWHERE.
When the all-volunteer animal rights organization Direct Action Everywhere says “Everywhere,” they mean everywhere! Whether in a shopping mall, at a baseball game, or a political rally, these passionate, strategic, and relentless animal activists are confronting the animal agriculture industry, corporations and politicians supporting them, and the public with a clear message: “IT’S NOT FOOD. IT’S VIOLENCE.”
Here are a few reasons to support Direct Action Everywhere:
1) Their impactful undercover investigations are shining a light on the abuse that exists in animal agriculture and dispelling myths about humane farming.
2) Their protests in non-traditional locations and marches throughout the world are causing people to think critically about how their decisions impact animals. These events energize, empower, and mobilize activists and generate positive mass media coverage.
3) They are engaged in dialogue with companies about changing ruthless corporate practices that impact animals.
The organization continues to build momentum as a movement, mobilizing activists in 30 different countries and 154 different cities. They have pushed the issue of animal rights into mainstream media outlets such as The New York Times, The Washington Post, HuffPo, ABC Nightline, and many more. In this interview, Wayne Hsiung, the co-founder of Direct Action Everywhere, discusses the rationale behind the organization’s tactics and their vision. You can also learn more by visiting the organization’s website.
There is a salient argument to be made that this type of public mass mobilization–and it’s growing–could force a tipping point in perceptions, further change consumer behaviors, affect corporate decisions, inspire more consumers to become activists, and pressure the government to expand animal rights.
To complete their undercover investigations, they need equipment and assistance covering related expenses. They also need support to pay for legal counsel, one of many costs associated with organizing their events. These are worthy investments given the reach of their videos and their potential influence on corporate practices. Let’s give them the help they need to continue to make an impact for animals. Please click here to donate.
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Let’s make this a huge day for Direct Action Everywhere.
The animals are counting on us!