DENVER–A group of animal rights activists ran onto the field last night to protest the L.A. Dodgers support of cruelty to animals during a baseball game between the Dodgers and Denver Rockies. The protesters, volunteers for Direct Action Everywhere, requested that the Dodgers “take steps to stop selling animal products, support equal rights for all animals to be free from captivity and harm, and publicly condemn violence against animals.”

This article on the disruption provides interesting insight into how the media responds to citizens advocating for abused animals that people eat. It is bizarre that in the process of describing an event aimed at protesting unthinkable torture, the author chose to provide simultaneous updates on the score of the game, the current teams’ standings, and a playoff roundup. It shows how detached some people are from animal suffering. It’s the reason groups like Direct Action Everywhere endeavor to frame the issue in a way that will more effectively galvanize people’s conscience. Imagine the public’s outrage if an author provided an update on the score of the game, current standings, and leading goal scorers in an article describing a mass shooting at a football game.

Perhaps the aforementioned author’s next article might describe a factory farm employee slamming a pig’s head against a wall while providing readers an update on the current National League home run leaders. Despite this oddity, the coverage of the event is positive and included a press release succinctly describing the reason for the protest.

These efforts aimed at big business underscore the importance of corporate campaigns to save animals and people (plant-based hot dogs are much healthier–and equally delicious–than those made from animals). Inspiring one person to stop eating animals is an accomplishment–convincing a corporation to stop selling the tortured remains of animals to millions of people is even better.

Despite their winning record, the Dodgers and other corporations will continue to be losers if they don’t take steps to eliminate cruelty from their menus. Use your voice! Help save farmed animals. Please contact the Dodgers and ask them to stop selling animals for food.