What is $5 Friday?
I started “$5 Fridays” to inspire people to support non-profit animal advocacy organizations. Every Friday, I select an organization and kindly ask everyone to donate $5 to it. Many people don’t have a lot of money to give but most people have a little. If we all donate a little, it will add up to a lot and make a big difference for animals.

How can you help?
1) Donate $5 directly to the $5 Friday pick via their website (or any animal
protection organization you choose!).

2) Post the name of the organization and your donation amount in the comments section below so we can keep a running total of donations (i.e. “I donated $5 to Mercy for Animals”). I confirm our total with the organization the following day.

That’s it. It’s that simple!

How do I select the organizations?
I read independent assessments, interview organization leaders, speak with volunteers, read websites and Google reviews, check social media activity, review the organization’s financials, and think critically about every decision. I focus on organizations that can quantify the effectiveness of their work and make the biggest impact for animals.

Why should we donate?
Animal rescue and advocacy organizations rely on our generosity to sustain their work. Whether it’s providing humane education to students, designing and printing veg starter kits, launching online pro-animal advertisements, employing undercover investigators, organizing boycotts or protests, advocating for pro-animal legislation, or providing medical care, food, and shelter to rescued animals, it costs money to run these organizations. Our donations directly help them save more animals’ lives.

Thanks to your teamwork, our new $5 Friday total is $4,209 donated to help animals! Let’s keep it going!

$5 Friday Pick #9: Mercy for Animals

Here are five reasons to donate $5 to Mercy for Animals:

1. A $5 donation to Mercy for Animals will result in 2,695 people seeing one of their pro-veg advertisements, 42 people reading more about plant-based eating or seeing a factory farm cruelty video, and three people pledging to become vegetarian or ordering a Veg Starter Guide.

2. Their undercover investigations and other pro-animal videos generated approximately 100 million views this year, exposing people to the horrors of animal agriculture and the benefits of plant-based food.

3. The animal agriculture industry fears them.

4. They think critically about how to achieve progress and put what works ahead of what feels good.

5. If you really want to know why Mercy for Animals deserves your support, read this article.

Let’s show the Mercy for Animals team how much we appreciate everything they do to make the world a more humane place for animals by empowering them to do even more.

Click here to make your $5 donation directly to Mercy for Animals. Thank you for participating in $5 Friday.

Remember to list your donation and the amount in the comments section below so we can track our total. Thank you!